they need to ensure that people are exposed to enough repetitions so that the message is consciously ignored but subconsciously accepted. It is one of the reasons why advertisers run advertising campaigns i.e. Something that can be seen or heard but is not consciously noticed is still subliminal in nature and can have an influence over us and generate the same effect. Most people believe that for something to be subliminal it must be hidden from view. Sub (Below) Liminal (Line) information sent below the threshold of conscious awareness.Īlthough most definitions of a subliminal as shown above will state that the ‘sub’ part means below and ‘liminal’ the line of consciousness, this is really only half the story.īecause something below the line of consciousness is somewhat confusing. The one golden criteria is that the communication bypasses the conscious mind. The participants should not be aware of any of the incoming messages.
If the subliminal messages are being broadcast via movies, tv or film, the image flashed before them should not be visually perceived but the subconscious mind should be able to register them. If the subliminal messages are delivered via audio, the messages should be inaudible to the listener and bypass the conscious mind but be able to be registered by the subconscious.
In both cases the image or message should be undetectable by the listener or viewer.īoth of these methods for delivery should be transmitted to a person below the threshold of perception. They are usually delivered or broadcast in two different ways either as an image that is flashed before you quickly enough to go unnoticed by the human eye or as an audio message that has been embedded within a track of music. Subliminal Messages What Are Subliminal MessagesĪ subliminal message is used as a marketing tool to advertise and influence people in the choices they make without them being aware of it.
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